Case study · Ecommerce · Amazon · SEO · Website
From low sales to a
thriving ecommerce brand
Balldome sells sports memorabilia display cases at balldome.com. I built their website, launched them on Amazon, and handle their ongoing digital presence. Sales were very low when the online work began. Today they have a fast-growing reputation in their industry.
Client
industry
Results
Low sales → thriving
Very low sales grew into a strong ecommerce business
Industry reputation
Fast-growing recognition in the sports memorabilia display case market
Multi-channel
Website, Amazon, and social working together
Ongoing partnership
Continued digital management as the brand scales
Client overview
Balldome sells display cases for sports memorabilia: baseballs, footballs, hockey pucks, softballs, tennis, pickleball, and related collectibles. Their customers are collectors, retailers, and fans who want to show off signed gear the right way.
When the online work began, Balldome had very low sales and limited reputation online. Today they're a recognized name in the sports memorabilia display case industry with a growing ecommerce business.
The problem
Breaking through in a niche ecommerce category is hard when sales are barely moving. You need a website that sells, product photography that shows quality, search visibility so buyers can find you, and marketplace presence where collectors already shop.
Balldome needed a credible online store, SEO to get discovered, an Amazon launch, and consistent work to keep products, content, and channels current.
How we started
I built their online business from the ground up. This wasn't a redesign. It was a launch: website, search strategy, Amazon, and the systems to run it.
I handle their digital presence end to end so the business can focus on product and customers.
What I did
Website build
Designed and built the ecommerce site at balldome.com. Product catalog, shopping experience, and structure built for a specialty retail business selling display cases online.
SEO
Search optimization so Balldome could be found by buyers searching for sports memorabilia display cases and related terms.
Amazon launch
Launched Balldome on Amazon, extending reach beyond their own storefront to where many collectors and resellers already buy.
Social media
Social content and management supporting brand visibility and product awareness.
Ongoing digital management
Support across website, SEO, Amazon, and social channels as the business grew. One partner handling the online side.
Before & After
before
Very low sales, limited online reputation
after
Thriving ecommerce store with industry recognition
before
Weak website and search presence
after
Full site at balldome.com with SEO built in
before
No Amazon presence
after
Launched and selling on Amazon
before
Incomplete digital infrastructure
after
Website, SEO, Amazon, and social under one partner
What this means for similar businesses
If you're selling a niche ecommerce product and sales aren't where they should be, you need more than a template site. You need photography that sells the product, a store that works, search visibility, and marketplace presence where your buyers already are.
Balldome sells a physical product in a specific category. The work was website, SEO, Amazon, and ongoing management as the store grew.
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